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Phase I - Project Analysis, Evaluation
and Development Process
 Collect
relevant financial, engineering, site development, marketing, leasing, and
concession concept information;
Review the collected
information with client;
Assist the client in
determining which of the following types of assets will be offered for
sale;
 Controlling ownership via a sale of stock;
Fixed business assets (including furniture,
fixtures and leasehold improvements);
Intangible business assets (including future
leasing rights, growing concern value and naming rights);
Assist the client in determining an
acceptable compensation structure which might include a cash buy-out, asset
or stock trade, deferred payment plan, and/or owner financing;
Assist the client in
determining the minimum acceptable bid amount and deal breaker issues;
Assist the client in
determining which of the two concession locations should be sold first or if
buyer must acquire the Main Terminal concession in order to purchase the
Concourse B concession;
Develop the national
ad, e-mail, broadcast fax, direct mail, RMD’s
concession web page, and offer to sale documents;
Establish reporting
relationships and refine work tasks and schedule;
Estimated Timeline
14 to 21 Days
Phase II - Management of
Marketing Plan
Issue communications and authorization
letter to the International Airport Property Office;
Meet with the
International Airport Property Office to establish reporting relationships
and determine each concept restrictions;
Meet with the
International Airport Contract Compliance Office to determine the DBE
certification concession guidelines;
Load the offer to
sale document into RMD’s web site on the
world wide web;
Direct mail the International
Airport concession opportunity
notice to 2,500 concessionaires at International Airports;
Notice to
concessionaires in major airports;
Broadcast fax the offer
to sale document to 1,500 potential buyers.
E-mail, the offer
to sale document to potential 300 buyers.
Direct mail the offer
to sale document to 3,000 potential buyers;
Advertise International
Airport concession opportunity
notice in major national newspapers;
Broadcast fax International
Airport concession opportunity
200 airport administrators.
Estimated
Timeline 21 to 30 Days
Phase III -
Administration and Negotiations
Administration
of National Marketing Plan
Establish RMD as the primary point of communications;
RMD to manage
preliminary discussions until potential buyer expresses a desire to submit a
verbal or written offer;
Client will
participate in verbal or written communications concerning a offer;
Written offers,
responses and counter offers will flow through RMD.
Final
Negotiations
Managed by client with the
assistance from RMD Financial Corporation.
Estimated Timeline
120 to 180 Day
s
Phase VI - Acceptance of
Offers and International Airport Concession Concept Approval
RMD
will confirm with each bidder that their bid has been received;
RMD and client will
evaluate each bid (offer) and RMD and/or the client will response to verbal
or written offers;
RMD will notify the
International Airport Property Offices of written offers and the concession
concept proposed by each bidder, upon approval from client;
RMD and client will
work with bidder to draft an acceptable "assignment agreement"
between client and bidder;
RMD and bidder will
work together to secure all necessary approvals from the International
Airport Property Offices.
Estimated Timeline
30 to 60 Days
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